Mastering Digital Marketing:

DIGITAL MARKETING INTRODUCTION:

  • What is marketing?
  • What is Digital Marketing?
  • Understanding Marketing Process
  • Understanding Digital Marketing Process
  • Increasing Visibility, What is visibility?,Types of visibility, Examples of visibility Visitors Engagement, What is engagement?, Why it is important Examples of engagement
  • Bringing Targeted Traffic
  • Inbound and outbound marketing
  • Converting Traffic into Leads, Types of Conversion , Understanding Conversion Process Tools Needed

  • DIGITAL MARKETING VS. TRADITIONAL MARKETING:

  • What's the difference between digital marketing and traditional marketing, and why does it matter?
  • Benefits of Traditional Marketing
  • The Downside to Traditional Marketing
  • Benefits of Digital Marketing
  • Why Digital Marketing Wins Over traditional Marketing ?
  • Tools of Digital Marketing
  • How We Use Both Digital & Traditional Marketing

  • WEBSITE PLANNING PROCESS:

  • What is Internet?
  • Understanding domain names & domain extensions
  • Different types of websites
  • Based on functionality
  • Based on purpose
  • Planning & Conceptualizing a Website
  • Booking a domain name & web hosting
  • Adding domain name to web Server
  • Adding webpages & content
  • Adding Plugins
  • Building website using CMS
  • Identifying objective of website
  • Deciding on number of pages required
  • Planning for engagement options
  • Landing Pages & Optimization
  • Creating blueprint of every webpage
  • Best & Worst Examples

  • SEARCH ENGINE OPTIMIZATION:

  • Understand Search Engines & Google marketing, and why does it matter?
  • What is SEO?
  • Introduction to SERP
  • What are search engines?
  • How search engines work
  • Major functions of a search engine
  • What are keywords?
  • Different types of keywords
  • Google keyword planner tool Keywords research process
  • Understanding keywords mix
  • Long Tail Keywords
  • Google Search Tips & Hacks

  • On-Page SEO:

  • Keyword Research with Google Keyword Planner.
  • What is the difference between keywords stuffing & KW placement
  • How to Select a Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title and ALT Tags Creation
  • What are Meta Tags, Description. Robots, Keywords, Author
  • Redirection Tags
  • Headings Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing {Insert keywords in content}
  • Anchor Text, Link Title
  • Internal linking
  • Robots.text file use and creation
  • HTML Sitemap creation
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)

  • Off-Page SEO:

  • What is OFF-Page Optimization?
  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference Between Do-Follow and No-Follow Backlinks
  • What is Google Page Rank?
  • How to Increase Page Rank?
  • Search Engine Submissions
  • Directory Submissions
  • Article Writing and submissions
  • Press Release writing and submissions
  • Blog Posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • RSS Feeds
  • Do’s and Dont’s of link building
  • Easy link acquisition techniques
  • Domain Authority & How to Increase

  • SEARCH ENGINE ALGORITHMS:

  • What is Search Engine's Algorithms?
  • How Algorithms Works?
  • Why a Search Engine needs to update its Algorithm? Search Engine Penalties and recoveries.
  • Why a Search Engine penalizes a Website?
  • How to optimize your site for Google Hummingbird Algorithm?
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update?

  • What is Social Media?:

  • Understanding the existing Social Media
  • Paradigms & psychology
  • How social media marketing is different than others
  • Forms of Internet marketing
  • Facebook marketing
  • Understanding Facebook marketing
  • Practical session 1
  • Creating Facebook page
  • Uploading contacts for invitation
  • Exercise on fan page wall posting
  • Increasing fans on fan page
  • How to do marketing on fan page (with examples)
  • Fan engagement
  • Important apps to do fan page marketing Facebook advertising
  • Types of Facebook advertising
  • Best practices for Facebook advertising Understanding Facebook best practices
  • Understanding edgerank and art of engagement Practical Session 2
  • Creating Facebook advertising campaign Targeting in ad campaign
  • Payment module- CPC vs CPM vs CPA

  • Linkedin Marketing:

  • What is LinkedIn?
  • Understanding LinkedIn
  • Company profile vs Individual profiles Understanding Linkedin groups
  • How to do marketing on LinkedIn groups Linkedin advertising & it’s best practices
  • Increasing ROI from LinkedIn ads
  • Linkedin publishing
  • Company pages
  • Adv on linkedIn
  • Display vs text

  • Twitter Marketing:

  • Understanding Twitter Tools to listen & measure Influence on Twitter
  • How to do marketing on Twitter
  • Black hat techniques of twitter marketing Advertising on Twitter
  • Creating campaigns
  • Types of ads
  • Tools for twitter marketing
  • Twitter Advertising
  • Twitter Cards
  • Video Marketing
  • Understanding Video Campaign Creating 1st Video Campaign
  • Importance of video marketing Benefits of video marketing
  • Uploading videos on video marketing websites
  • Using youtube for business Developing youtube video marketing Strategy
  • Bringing visitors from youtube videos to your website
  • Creating Video AD groups
  • Targeting Options
  • Understanding Bid Strategy

  • GOOGLE ANALYTICS:

  • Introduction to Google Analytics
  • How Google analytics works
  • Understanding Google analytics account structure
  • Understanding Google analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google analytics
  • Starting with Google analytics
  • How to set up analytics account
  • How to add analytics code in website
  • Understanding goals and conversions
  • How to setup goals
  • Understanding different types of goals
  • Understanding bounce & bounce rate
  • Difference between exit rate & bounce rate
  • How to reduce bounce rate
  • How to set up funnels in goals
  • Importance of funnels
  • How to integrate adwords and analytics account
  • Benefits of integrating adwords & analytics
  • Measuring performance of marketing campaigns via Google analytics
  • What is link tagging
  • How to set up link tagging
  • Understanding filters & segments
  • How to set up filters & segments
  • How to view customized reports
  • Monitoring traffic sources
  • Monitoring traffic behavior
  • Taking corrective actions if required
  • Monitoring traffic behavior
  • Taking corrective actions if required

  • GOOGLE ADWORDS & ONLINE DISPLAY ADVERTISING:

  • Google AdWords Overview
  • Understanding inorganic search results
  • Introduction to Google Adwords & PPC advertising
  • Overview of Microsoft Adcenter (Bing & Yahoo)
  • Setting up Google Adwords account
  • Understanding Adwords account structure
  • Campaigns, Adgroups, Ads, Keywords, etc
  • Types of Advertising campaigns- Search, Display, Shopping & video
  • Difference between search & display campaign Understanding Adwords Algorithm
  • How does Adwords rank ads
  • Understanding Adwords algorithm (adrank) in detail with examples
  • What is quality score
  • Why quality score is important
  • What is CTR?
  • Why CTR is important?
  • Understanding bids
  • Creating Search Campaigns
  • Types of Search Campaigns - Standard,
  • All features, dynamic search & product listing
  • Google merchant center.
  • Creating our 1st search campaign
  • Doing campaign level settings
  • Understanding location targeting
  • Different types of location targeting
  • What is bidding strategy?

  • EMAIL MARKETING:

  • What is email marketing?
  • How email works?
  • Challenges faced in sending bulk emails
  • How to over come these challenges?
  • Types of email marketing- Opt-in & bulk emailing What is opt-in email marketing?
  • Setting up email marketing account
  • Best platforms to do opt-in email marketing
  • Setting up lists & web form Creating a broadcast email What are auto responders?
  • Setting up auto responders
  • How to do bulk emailing?
  • Best practices to send bulk emails
  • Tricks to land in inbox instead of spam folder
  • Top email marketing software’s & a glimpse of how to use them Improving ROI with A/B testing

  • BLOGGING:

  • What is adsense?
  • How to get approved for adsense?
  • Cool trick to get adsense approval by Google
  • Using your adsense account interface
  • Placing ads on your blog